FREEDOM FUNDAMENTALS*

At Ultimatum® we believe in the solitude of cycling; the connection made between the man and the machine, the great pleasure of being in nature; the sillhouetes which please the eyes and the mind. We are celebrating the freedom of being able to ride away from the hustle and bustle of life, even if its for a short-while.

We are sharing the joy with fellow cyclists, with the selection of article of ours; limited, carefully designed, sourced and produced cycling apparel and activewear that are made available for the free-spirited adventurers who enjoy not only being fast on bikes but looking good and staying comfortable as long as you can move.

BUILT FOR MILES * ENGINEERED FOR FREEDOM.

RAVING, NOT RACING

The way we feel and experience in each and every activity, is unique to ourselves. Ultimatum® adhere the concept of freedom of movement, as well as how our unique experience in active lifestyle should be celebrated. There are times to be fast and time to be joyful and we are always down for it in both.

Ground Exploration Crew
Our community are actively riding and exploring, from the high of the highest hills to the low of lowest grounds, from the paved and unpaved, from the nearest to the farthest distance -- we ride as a collective.